Finnish telco DNA has acquired a 20% stake in Helsinki-based firm Booxmedia, a provider of the BooxTV service which enables online storage of television content on smart phones and tablets.
The BooxTV app for mobile devices provides access to a variety of Finnish channels which are recorded to the cloud, for later playback via the app. Financial terms of the agreement weren’t disclosed.
Under the terms of the deal, DNA will offer six months’ worth of free access to BooxTV to a select choice of its phone and broadband customers during its summer campaign.
DNA’s investment in Booxmedia can also be expected to accelerate the event of alternative Booxmedia projects, on the way to seek to alter the way in which consumers find, pay for and control content through Internet-connected mobile devices, in accordance with Jukka Sintonen, CEO of Booxmedia.
The telco’s investment in Booxmedia can be expected to deliver extra visibility to the brand new BooxTV 3.0 app, which enables the storage of latest programme-specific content on Apple (iPhone, iPad, iPod Touch) and Android devices wherever WLAN or 3G connections come in.
DNA was founded in 2007 because the mobile operator unit of the Finnet group, and gives mobile and glued telephony, ADSL broadband and cable TV services.