Pulsant Advises SMEs to Take a Fresh Look at Cloud

READING, England, June 11, 2012 /PRNewswire/ –

With smart data fuelling competitive advantage, there hasn’t ever been a neater time emigrate storage solutions to cloud

Since cloud started stealing headlines five years ago, its role within SMEs has changed dramatically – per leading cloud hosting provider, Pulsant.

No longer seen as purely a capacity/cost balancing tool, ‘Infrastructure as a Service’ (IaaS) is fast emerging because the most flexible storage option for handling the complex data applications which are necessary to driving competitive advantage.

Involved in cloud hosting since its inception over ten years ago, Pulsant confirms that this is increasingly SMEs – not large corporates – that represent the leading edge behind Software as a Service (SaaS), Virtual Desktop Infrastructure (VDI)-style technologies, Bring Your personal Device (BYOD) and mobile cloud apps.

Pulsant believes that these new web and mobile applications, richer digital presence and growing online sales will accelerate demand for cloud storage in 2012.

It also predicts that many SMEs will re-examine cloud storage to assist them take care of increased data footprints as information management, analytics and remote and mobile working become vital to their performance.

Mark Howling, CEO of Pulsant, states: “Private and public cloud is now a significant strategy for any CIO aiming to aid their organisation deliver high-quality services to internal audiences and customers, over a considerable number of channels, while operating efficient data flows. Both kinds of cloud use virtualisation software to create ‘virtual server’ environments – on infrastructure either owned and shared across a single organisation (private cloud) or rented and shared across many various businesses (public cloud). Offering elastic provisioning and optimised data performance, cloud reduces the amount, power and charges linked to traditional server solutions.”

In the past many SMEs had been reluctant to embrace cloud as virtualisation carries a 3 per cent increase in overhead in comparison with traditional hosting. However, time and experience has revealed that, for most organisations, overall operational savings are returned tenfold. Indeed, a lot of Pulsant’s own customers report a 40 per cent reduction in storage running costs.

Howling confirms, “As many SMEs turn to cloud, we’re helping them get the ideal out in their investment by making it easier to select a system that’s right for them. It is all about building reassurance and establishing trust – vital if we’re to determine mass adoption of cloud hosting across SMEs. This suggests supporting cloud with better firewalling, more rigorous IP management and fail over processes. Taking all this into account using cloud from a proven supplier with certified processes and offering 24/7 support, will undoubtedly become the most popular path to cloud success.”

About Pulsant

Pulsant powers IT for the mid-market. Formed following the merger of DediPower, Lumison and BlueSquare Data, it’s backed by strong investment and a philosophy of “Support with Passion”. a number one provider of reliable, tremendous IP network, colocation and managed application hosting services, Pulsant supports thousands of consumers from eight UK datacentres, in five locations. Using the most recent technology, it helps companies manage, store and safeguard their data, helping them reduce costs, improve service levels and maximise their commercial potential.